Miche x Massacan
The Miche SWR Evo 50 × Massacan were born from a direct collaboration with our friends at Miche, who agreed to produce a small series of 20 pairs exclusively for us.
The specifications were clear: to take the impeccable quality of the SWR Evo 50 – 50 mm tubeless-ready carbon rims, balanced aerodynamic profile, rigidity and reliability – but to add a Massacan touch, more pragmatic and geared towards real-life use.
The big difference?
We replaced the Straight Pull spoke system with specific J-Bend spoke hubs. This changes everything in terms of maintenance: spokes are easy to find everywhere, easy to replace if broken, more robust, and less expensive. And on the road, the difference in stiffness felt compared to Straight Pull is absolutely negligible.
In short, wheels designed for rolling, not for complicating life.
Main features:
- 50mm carbon rims – Tubeless Ready
- Profile optimized for balance between aerodynamics, comfort and rigidity
- Specific hubs with J-Bend spokes (more accessible, robust and easy to maintain)
- Freewheel bodies available (Shimano HG, SRAM XDR, Campagnolo)
- Made in Italy, exclusively for Massacan
- Limited series of 20 pairs only
The SWR Evo 50 × Massacan embodies our philosophy: a premium product, handmade in Italy, that puts performance and simplicity at the service of the cyclist. No unnecessary compromises, no empty marketing – just wheels designed for riding fast, long, and serenely.
